Job description
Position Title: Senior Copywriter – Ecommerce (Digital)Division: Corporate Communications
Date Prepared: January 2024
Office location options: Kohler, WI / Chicago, IL
Work Mode: Onsite
Kohler Co.’s award winning creative collective is seeking a dynamic eCommerce focused Senior
Copywriter to join the growing team.
This passionate and motivated individual will be responsible for concepts, designs, and strategy
eCommerce for Kohler’s Direct to Consumer and eTail (Ecommerce) business.
You will collaborate with designers, artists, the photo studio, and business partners to help fulfill cross channel initiatives. Your elevated aesthetic and bold thinking will ensure the continued evolution of
premium brands across all major media and markets, as well as kohler.com
RESPONSIBILITIES
The Sr. Copywriter – Ecommerce, plays a key role in supporting the digital creatives on all key marketing
initiatives with a focus on social media/eCommerce and kohler.com content creation, digital campaign
activation as well as other miscellaneous support to support the digital marketing effort in the North
America region.
The Senior Copywriter must excel in the digital landscape, and be familiar with the market trends and
latest creative commerce formats and customer needs. Ideally, the writer would have some UI/UX
background with full-funnel selling.
The Senior Copywriter must have a good understanding of premium and luxury online marketing;
possess a passion for results, and editorial & advertising design and trends.
The Senior Copywriter must be extremely detail oriented, working together with eCommerce partners
to uphold Kohlers’s stringent design standards. Designer should be self-sufficient and able to lead small
projects on their own with input from creative leadership.
RESPONSIBILITIES
Key Accountabilities:
Support the Design Hub and marketing team to work collaboratively with the eCommerce team to fulfill
their strategic needs. Review and correct the global developed assets with the direction of Creative
Directors. Collaborate and execute with the brand vision across multiple platforms.
• Provide copywriting and creative support for EC/social media needs
• Support the revision and enhancement work for the global developed localized contents.
• Be part of the team to brainstorm content strategy
• Support larger digital team on general writing needs where suitable as determined by team lead
(projects may include kohler.com updates, email, banners, app)
• Prepare and manage retouching and other production needs on own projects
Internal Communication: For internal & partner use only.
• Participate in internal meetings as well as interact with external vendors where needed
• Ensure the level of excellence in all creative work produced and executed is consistent, cohesive
and stays on-brand
• Integrate ongoing feedback from Global Creative to ensure designs are aligned with Global
standards, while remaining relevant to the local market.
EDUCATION AND EXPERIENCE REQUIREMENTS
• 7+years of experience in advertising or an idea-led in-house agency.
Internal Communication: For internal & partner use only.
Internal Communication: For internal & partner use only.
• 3+ years of experience.
• A portfolio which demonstrates innovative thinking, an elegant aesthetic, cross-channel
campaign work, and cultural awareness.
• Bachelor’s degree in a relevant field preferred.
• A passion for the luxury and premium spaces, both personally and professionally.
• Experience with motion.
• Willing to wear multiple hats.
• Solution-oriented, nimble problem solver, compassionate collaborator.
• Understands the importance of details.
• Clear and confident presenter, active listener.
• Experienced in both print and digital mediums.
• Experienced in Adobe InDesign, Photoshop, and Illustrator.
• Experience with the Microsoft suite, especially PowerPoint and OneDrive, is a plus.
• Experience in a video editing platform is a plus.
• Hospitality and luxury brand experience is a plus.
RELATIONSHIPS AND CONTACTS:
• Individual Contributor
• Reports to ACD or VP, Global Creative
Why Work at Kohler Co.?
Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our
products and services. We understand that it takes investment in our associates’ development to make
that happen. So, we offer ongoing investment in everyone’s personal development and the opportunity
to collaborate with others across functions and roles at Kohler. In addition to the investment in your
development, Kohler offers a benefits package including a competitive salary, health, vision, dental,
401(k) with company matching, and more!
About Us
Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in
creativity and a commitment to our associates and communities. We invite you to learn more about our
culture and company at www.kohlercompany.com.
It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without
regard to race, creed, religion, age, sex, sexual orientation, gender identity, marital status, national
origin, disability or veteran status. If, as an individual with a disability, you need reasonable
accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an
equal opportunity/affirmative action employer
