Job description
Job Summary:The Marketing Strategist, Thermal leads global marketing strategy for our thermal management business unit, working closely with key stakeholders across the business to understand and develop long-term strategies to penetrate and grow our market share. This role will work collaboratively with the Marketing department and external agencies, to develop effective marketing campaigns and content strategy. The Marketing Strategist will have a successful track record in demonstrating and leading marketing strategy, articulating strategic vision, and effectively implementing marketing campaigns with proven results. This role requires expert knowledge and experience in digital and global marketing.
Essential Job Responsibilities
- Develop and implement global marketing strategy for CPC Thermal Business Unit, including defining digital marketing strategies and regional marketing strategies.
- Apply expertise in current and emerging online and interactive advertising and promotional opportunities for business unit, new product initiatives and corporate brand awareness.
- Design and drive front-end commercial customer experience, including digital UX optimization.
- Define appropriate marketing measures including website traffic, online lead generation, UI analysis, and brand awareness.
- Develop strategic business-focused public relations program.
- Design and develop content strategy and marketing campaigns that creatively and effectively articulates CPC’s brand message and key value propositions.
- Collaborate with internal and agency partners to develop content platforms and brand stories to communicate CPC’s capabilities and applications to target audiences, tailoring specific content to global regions and markets.
- Create marketing mix and plan, utilizing an omni-channel, customer-centric approach.
- Adhere to all safety regulations.
- Demonstrate support of CPC core values.
- Other duties as assigned.
Required Job Qualifications:
- Expert in B2B sales processes and interactive marketing, including search engine marketing, online media, social media, e-mail marketing and account-based and channel marketing.
- Innovative, big-picture thinker who understands market dynamics and can spot industry trends, to develop, articulate and drive global marketing strategies and vision.
- Ability to synthesize strategy into actionable marketing plans with clear objectives and metrics for success.
- Strong cross-functional team skills, with the ability to partner effectively with internal departments and external vendors. Agency experience, a plus.
- Strong analytical skills, with the ability to turn data into insights for business decisions.
- Effective problem-solver, with the ability to evolve processes over time.
- Product Marketing experience with multiple product lines.
- Excellent written, verbal and presentation communication skills.
- Ability to thrive in a dynamic and flexible environment.
- Competent at managing marketing budgets and forecasts, maximizing dollars for effective marketing campaigns.
Required Education and/or Experience:
- Bachelor’s degree in marketing or business or commensurate experience
- 15+ years of business-to-business manufacturing experience with multiple sales channels
- MBA, or master’s degree
- Experience marketing direct and through distribution partners
- Experience marketing highly engineered products to diverse market segments
- Experience in Global marketing, language translation a plus.
- Experience in account-based marketing.
Travel Requirements:
- Up to 15%
Physical Demands and Work Environment:
The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must frequently lift from 10 up to a maximum of 30 pounds, depending on position. Specific vision abilities required by this job include close vision. While performing the duties of this job, the employee is regularly required to sit; use hands and fingers and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand, walk and/or stoop.
